Wednesday, February 18, 2009

It's business time — for New Zealand tourism

America’s Favorite Business Process Improvement Writer Doug Stanley and I have become taken with “Flight of the Conchords,” a documentary following New Zealand’s fourth most popular comedy folk duo as they attempt to gain a foothold in the United States. (The program runs on HBO, which is known for groundbreaking documentaries such as Spike Lee’s “4 Little Girls.”)

“Flight of the Conchords” gives us an inside glimpse of the New Zealand consulate offices in New York, where the band has its regular meetings with manager Murray Hewitt. One of my favorite things about watching these meetings is spotting the New Zealand tourism posters on the wall.
  • “New Zealand: Don’t expect too much. You’ll love it.”
  • “New Zealand: Take your mum”
  • “New Zealand: Better than Old Zealand”
  • “New Zealand rocks!” (this accompanies a picture of rocks)
These are challenging economic times, and the New Zealand tourism marketing board might appreciate some free suggestions for new poster verbiage. As someone who has visited New Zealand, I have some ideas:
  • “New Zealand: Come for the sheep. Stay for the lamb chops.”
  • “New Zealand: We have Starbucks now”
  • “New Zealand: Maori than you expected”
  • “New Zealand: Haka nice day”
  • “New Zealand: Just like Lord of the Rings, without the roving bands of murderous Orcs”
  • “New Zealand: Well, since you’re flying all the way to Australia, we’re not that far out of your way”
  • “Check out New Zealand nightlife: Many of our shops and restaurants are open until 6 p.m.!”

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