Visiting college campuses around the country to promote your company's new baseball video game? Good idea.
Outfitting vans — such as the two vehicles parked between the Vaughn Center and Sykes Hall at the University of Tampa yesterday — with the latest video game systems and four large video monitors, so that college kids can walk up and try your company's new game? Good idea.
Wrapping the vans in distinctive colors and large logos? Good idea.
Calling the whole thing the "Hit and Run Tour?" Bad idea.
The universe thrives on irony. Driving around the country in a big blue van labeled "Hit and Run" is an invitation for disaster.