The Daily Dave
Liberté, Equalité, Logorrhea
Thursday, January 10, 2008
Kentucky -Fried Mixed Marketing Messages
I have noticed that Kentucky Fried Chicken is now, in fact, calling itself Kentucky Fried Chicken in advertising after only using its initials KFC for many years.
The company is also using the song "Sweet Home Alabama" in all its TV spots.
Kentucky and Alabama are two completely different states:
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