Friday, November 16, 2007

What Exactly Are You Saying, Viagra Advertising People?

The latest "Viva Viagra" ad features a bunch of guys, hanging out in someone's living room (or perhaps an inn lobby or a clubhouse), engaged in a fun jam session and singing the praises of Viagra.

Women aren't featured in the ad. Women aren't even hinted at in this ad.

I'm not sure how I feel about this. On one hand, it's refreshing to see an ad that appears to show gay people without resorting to mincing stereotypes. It's also good to see that Madison Avenue and Corporate America acknowledge their LGBT consumers in a national ad campaign.

On the other hand: It's a group of men in a friggin' Viagra ad! What's the implication of that? The Viagra ads that feature heterosexual couples don't show large groups of heterosexual couples hanging out, do they? No, they seem to go to great pains to imply that Viagra is used by monogamous married couples in long term relationships.

Also, what's up with the "Viva Viagra" song? Oh, that's like a cheese grater applied directly to the ears.

One last thing: I know some people will read this and point out that the ad suggests that the men are indeed heterosexual because, after singing about how wonderful Viagra is, they're seen driving off, presumably to fuck have heterosexual intercourse with their opposite-sex partners.

If you want to believe that, go right ahead. But remember that your assumption is mine. And if the people who made this ad didn't want viewers to reach the conclusion I did, then they did a really bad job.

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